Business
Mark Babbitt, leadership and career mentor, blogger, speaker and author will share his insights on the new business imperative for individuals and companies to embrace social media to drive growth and competitiveness. Not for the sake of social media, but to ignite collaboration, partnerships, and most importantly improve the bottom line. Social media has become a disruptive force and has taken many companies by surprise and driving innovation in others; Mark will share solid recommendations on how companies can transform their vision. Mark is CEO and Founder of YouTern, President of Switch and Shift, and author of A World Gone Social: How Companies Must Adapt To Survive. Mark has been named one of the Top Leadership Thinkers by Inc magazine, recommended as one of the top 15 Twitter Accounts Every Entrepreneur Should Follow by Business News Daily, and is recognized as a Top Leadership Speaker by, Inc in 2014.