Business
PLG (product lead growth) flips the traditional sales model on its head. Kai Mak VP of Sales and Customer Success at Webflow, knows that an end-user-focused growth model isn’t just good for customers; it’s also good for business. In this episode, you’ll learn how sales can be a signal for product design, what it means to truly delight customers, and how the term Product Qualifying Lead will soon be common sales vocab.Key Takeaways:05:27 - What a product-led growth company(PLG) is10:56 - Focus on the user experience - Bring support and customer success together13:33 - Data Breakout: PLG companies scale faster once they hit 10 million ARR21:03 - Leading a team with builder mentalities27:23 - How Kai and his team use Gong34:34 - Micro-Action: How to build a strong start for a product-led businessWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Kai Mak: https://www.linkedin.com/in/kaimaksf/