Arts
For sports teams, the brand is everything, it’s massive. Fan behavior in which individuals feel their own self-identity is intertwined with a team, even to the extent that the team’s performance is felt on a deeply personal level, has been widely studied by psychologists and academics and has driven sales of billions of dollars of merchandise around the world. But relying on diehard fans for sales is limiting. Today, we’re talking to professional sports team brand expert, Anthony Partipilo, the Chief Brand Officer for the Saskatchewan Roughriders, about why sports teams need to reach beyond their inner circle of fandom to new kind of fan and how the Roughriders are doing just that. See acast.com/privacy for privacy and opt-out information.