Technology
Successful companies have always had closely-aligned sales and marketing teams, but the coronavirus pandemic has disrupted the usual way of doing business, creating a significant challenge across the market. Allan Rubin, head of marketing at ORock Technology and recognized expert in the field, shares how sales and marketing teams can stay aligned in a world where traditional activities such as live events and in-person networking have fallen to the wayside as everything has shifted to digital and virtual interactions. Alignment is critical for survival in today's market. In this interview, Rubin describes how teams need to collaborate and communicate as they make their way forward in this changing environment.