Society & Culture
Created by Aparna Avasarala, Denimrush was founded in 2017 in New York City, New York and serves as a brand that champions color, creativity, and artful designs both in and out of fashion. Beginning with a focus on custom painted vintage denimwear, Denimrush now also specializes in hand dyed and tie dye sweat sets, slip dresses, buttondown shirts, accessories and more! Denimrush as a brand stands for empowerment, authenticity, and showcasing one's inner artist and true colors!