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Are you wondering how to add social media links to a YouTube Channel? As broadband speeds increase it is normalizing the need for quality video content. Gone are the days of promoting your business with simple text and images. Two great examples of this are TikTok and Instagram. Every section of Instagram caters for video content. Let me know if you are facing the following challenges with marketing on YouTube. You want to use YouTube to generate leadsVideo editing seems to be scaryContent planning for YouTube is overwhelmingInstructions to brand your YouTube channel would be awesomeAny time-saving hacks for YouTube marketing would be great If only there was a way to get the cliff notes version of how to get the most out of YouTube marketing. In this post, you'll learn how to add social media links to a YouTube channel as well as awesome tips to exponentially grow your account. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you. I only recommend products that I have tried myself and have experienced success. 5 Things You Didn't Know About YouTube Before diving into the tutorial about how to add social media links to a YouTube channel. It would make sense to delve into a few important YouTube facts. These facts are important because they will save you a whole lot of time and energy. They will also help you with content research and planning. 1. YouTube Search Many small business owners believe that YouTube search works in the same way as Google search. However, this is not the case because YouTube is a search and suggestion engine. It means that whenever you search for a video on YouTube you also get a list of related suggestions. 2. Less is More with Content Planning If you are a blogger, you'll know that writing a post could range from 800 to 8,000 words in length to satisfy the blog reader. What's cool about converting a blog post into a YouTube video is this. One blog post is the equivalent of 3-8 videos of YouTube content. So, if you already have over 100 blog posts like me then you already have content to last for 8 years on YouTube 3. Consistency is Key The number one secret to growing your audience on YouTube is to publish content consistently. Think of your channel as a TV series. Publish content every week on the same day and time. 4. End Screens Have Power Like many social media platforms, YouTube prefers to have users stay on their platform for as long as possible. A great way to achieve this on your channel is to add an end screen to every video to help your audience to keep watching. I'll explain how to do this in a future resource. 5. Playlist Secrets When you set up your YouTube channel videos be sure to categorise them. Just like your blog posts fall into categories or buckets. Your videos should also be assigned to categories to increase retention rates. This can be achieved using playlists (12 max). Set Up Your YouTube Channel for Success Whether you plan to create 3 months of video before creating your channel or you just want to create your channel first. It is best to set up and optimise your channel to give your subscribers the best experience. The 5 most important areas to get right are as follows: Brand imagePhotoWatermark videoChannel name + descriptionSocial media links Let's look at each one individually so that you get the help you need in each area. Brand image One of the most difficult images to create from scratch on YouTube is the brand image or channel art. The reason why it's hard is that it caters for a large variety of screen sizes including mobile devices and TV screens. Although you can get a template in Canva, it doesn't always highlight the specific area to focus on.