Business
Everyone deserves access to the healing and transformational work that yoga offers. So why do so many yoga teachers feel guilt around making a living by supporting students on their spiritual journey? It’s time to look at yoga as a necessary service that positively impacts those who practice it. Today, our guest is flipping the script for yoga teachers so they can embody their worth and embrace the role they have in creating a powerful ripple effect into the world. In today’s episode, I am talking with Kelly McHugh, founder and CEO of Digital Yoga Academy, and entrepreneurial badass who has blazed the trail for women coming into entrepreneurship as yoga teachers by supplying them with the marketing and business knowledge needed to build sustainable and profitable businesses. Kelly gives us her best tips for building a yoga business online, plus we’ll talk about the importance of showing up consistently, why you need to dial in on your messaging, and how to get over the mental blocks of exchanging your yoga knowledge and skill set for money. In this episode, we cover: Finding and filling the gap in the yoga teaching community [5:31] Unpacking the mental blocks surrounding profiting from yoga [6:44] Why yoga teachers need an online presence [11:26] How to respond to the shifting needs of your yoga community [18:20] The importance of showing up consistently and with the right energy [26:39] Connect with Kelly: Website: https://digitalyogaacademy.com/ Instagram: https://www.instagram.com/digitalyogaacademy/