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Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022. We’ll see you in The PPC Den! Highlights 0:00 Intro– Why foundations are important 04:52 Back to basics on Keyword Research 05:50 What is a keyword? 08:59 What is a target? 10:00 What is a search term? 12:15 Keyword Research goals 19:30 Does keyword research ever end? 24:22 Is it possible to test keyword research too fast? 28:16 Percentage of budget for keyword research? 31:33 Keyword Research tools on Amazon 38:11 Third party Keyword Research tools 45:40 Creating Keyword Research Pros If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Brent RPSB: Still the Best Keyword Research Strategy? How to Use Reverse ASIN Lookups for New Amazon Keywords How Keyword Dumping Ruins Your PPC Campaigns Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker