Arts
Gerald Schoenhoff is an award-winning creative director who is the Chief Creative Officer of CREW Marketing Partners - A strategic marketing and creative agency specializing in food, beverage, and agriculture In this episode, we talk about his successful leadership style of managing creatives by giving people space, encouragement, and expectations to push them to the point where they are doing their best. How a brand’s story starts with the fundamentals of a comprehensive creative brief that has the support from everyone involved at the company and contains solid brand and consumer insights to eventually find the 2 to 3 words that represent the brand. The top 3 things that make a successful food and beverage brand, which are staying true to the brand story, respecting and loving food, and understanding the human component of your product since you’re talking to customers in human terms. Learn more at TheCreativeHaven.com