Business
In this episode I had the special honor of speaking with Dana Lubner. Dana helped scale her families Colorado based short term rental management company Effortless Rental Group as the director of sales and people ops. Dana has a lot of experience in marketing and branding and helped to take Effortless Rental past 100 properties under management. Dana is now working with Rent Responsibly a short term rental advocacy group. In this episode, Dana shares her experience of joining a growing management company during a booming time in Colorado, how she was able to speed past the competition, what it takes to market and brand your management company, as well as what it's like working in an advocacy group that is hired by companies like Airbnb, VRBO and other OTAs in their effort to work with local regulators. ?Show Notes https://shorttermsage.com/str90 ?Join the Host Nation community! https://shorttermsage.com/HostNation ? Become a host today. https://ShortTermSage.com/airbnb ?See our Airbnb equipment. https://ShortTermSage.com/kit