One of the challenges faced by business owners, business managers and customer experience managers is showing the impact of managing and improving customer experience in the bottom line. In this episode, deBBie explains how you use customer profitability as a framework. Enjoy!

CX Conversations with deBBie

How To Measure The Impact Of Customer Experience Using Customer Profitability

CX Conversations with deBBie are periodic podcasts where deBBie akwara shares her thoughts on customer experience. In these podcasts, deBBie shares tips for managing customer customer experience for increased business growth and customer profitability. The goal is to get business owners, business leaders and business managers to leverage customer satisfaction, customer retention and customer advocacy as a strategy for sustainable business growth.

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CX Conversations with deBBie