Business
We've all felt lost, stuck, or unable to move forward. Sometimes when life throws us a challenge, it feels as if everything we do is just wasted effort. It's perfectly okay to feel confused at times. What's not is to stay in that state of mind. These sorts of thoughts will simply dig you into a deeper hole. Change your mindset, and come to terms with the fact that as long as you are willing to work for it and put in the necessary effort it is possible. In this weeks episode of Sell More Podcast, Mike Pisciotta explains his struggle of starting from the very bottom literally, to achieving digital success as well as offers expert advice on marketing your company the right way through starting small, with purpose. Listen to the episode here or on iTunes. Introducing Mike Pisciotta: Meet my good friend, Mike Pisciotta. His story alone is inspiring. At the age of 18, Mike woke up in a prison cell with no reclamation of what had happened to him given a sentence of 10 years. Rather than letting his decade of lost freedom predetermine his future, he took it as a challenge to change. Prison isn't really designed for you to succeed or to better who you are. But that didn't stop Mike from fraying from the pack and choosing to look ahead, keep his head on straight, and overcome struggle however he could. This moment of clarity enabled him to utilize every resource available to him in prison. He read everything he could, preparing for all possible outcomes; he studied business, learned foreign languages, found a passion for God he even found the love of his life and current business partner in prison. But that's a whole different story. Fast-forward 10 years, Mike was out of prison and shit out of luck. In fact, him and his wife Robin had to do some pretty creative things in order to make enough money to create what is now a digital success. They began their entrance into the online marketing world through building websites, landing pages, conducting email-marketing campaigns, and soon grew the business to 6 figures in merely 21 months. However, while it was financially paying the bills, they felt imprisoned by workload and time spent managing the business. They completely redesigned their business model, fired their current clients, and began to curate a company that sold what they really wanted. From here, they created marketingyourpurpose.com, offering coaching, consulting, and strategic development; giving people a deeper understanding of how to online market to generate actual results. Heart of the Interview: When dealing with online marketing, it is absolutely vital to find a purpose in what you are selling BEFORE you go out and sell it. Are there people out there actually willing to invest in this solution? Once that can be proven, then its time to start building a website or investing in some secondary tools. How to prove there is an audience willing to buy what you have to sell. His strategy in testing the product before diving full speed ahead. Finding tangible validation Key Takeaways: How to keep your head on straight, overcome struggle, and take things to a whole new level. Start small: are people willing to invest? Formula outlining how to prove you have a valid concept The right preliminary indicators on whether an idea will be successful or not. Get back in front of "add to carts" and turn them into purchases. The layers of testing your idea How starting small can boost your confidence and ultimately help you increase sales. Sell with purpose to produce premium results. What you can do to sell more: A product is absolutely useless without a purpose. So rather than trying to sell a product quick and easy, start slow. First,