Business
My guest today is Kirsty Galliard, co-founder of Five Star Media, a digital content creation agency. Kirsty has years of experience in all aspects of media, video production, film production, directing, sound engineering, and writing.Kirsty conceptualized and ran South Africa's Next Top Film-Maker, a talent-search, and incubator program in partnership with Quizzical Pictures, Ochre Media, Endemol, and Ireland-Daveport.Five Star Media has created content for Standard Bank, The Walt Disney Company, McDonald's, Burger King, and Amstel. In 2016, Five Star Media produced a ground-breaking viral campaign for Amstel Beer, starring international music stars, AKA and Casper Nyovest. The campaign went on to attract over 2 million views in 2 weeks, a record for South African audiences at the time.We discuss how important video marketing is for the future of any business, with 85% of marketing campaigns using video in 2020.Kirsty explains the dynamics of good video production and excellent video production. We discuss what factors increase the chances of a video going viral. We discuss how Five Star Media has pivoted its business during the global pandemic lockdown.If you would like to connect with Kirsty at Five Star Media go here:https://fivestarmedia.co.za/You can also connect with me on Social Media here:Instagram, http://www.instagram.com/kmirouan.Facebook, https://www.facebook.com/highimpactagency/LinkedIn, https://www.linkedin.com/in/highimpactagency/My Social Media Marketing Agency is called HighImpact, I help businesses and brands grow their presence onlineGo Here ===>https://highimpactagency.com/If you enjoyed this episode, please subscribe and leave a review on the following platforms:Apple:https://podcasts.apple.com/za/podcast/the-thrive-factor/id1475695133Spotify:https://open.spotify.com/show/79qbDmAVtQjBp4BAl8qyvzStitcher:https://www.stitcher.com/podcast/httpswwwstitchercompodcastthethrivefactor/the-thrive-factor?refid=stprI-Heart Radio:https://www.iheart.com/podcast/269-the-thrive-factor-47834963/Tunein/Alexa:https://tunein.com/podcasts/Medical/The-Thrive-Factor-p1238253/Google:https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8zMjIwNjEucnNzDeezer:https://www.deezer.com/us/show/1008652Pandora:https://www.pandora.com/podcast/the-thrive-factor/PC:23248.