Business
Welcome back to another episode of the Traffic & Conversions Show! Joining me today is Jarod Spiewak the founder and lead strategist of Blue Dog Media, an agency that helps exceptional businesses run sophisticated ROI-positive campaigns.Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old.You are in for a treat because today is all about how to turn a 3x ROI into a 15x ROI and how to track data from clicks to money in the bank!“By deafult, you're probably going to spend more money on the one with a higer conversion rate...” At 1:05, Jarod tells us a little about himself, who he serves and what he helps others do. He shares the biggest mistakes service based businesses make with their marketing. How to use it to get higher conversions and attract more people to purchase.“Sometimes not even tracking the basics, that’s a pretty big issue...” At 8:25, the biggest mistakes you see service businesses making when looking at their Google Ads account?“If you do it wrong, it can come back and bite you years later...” At 17:40, hear the biggest mistakes Jarod sees service businesses make when looking at their SEO plus a few SEO tips to increase your website ranking.“What really matters most of the time is volume...” At 31:20, find out what most businesses don’t know about ROI and how they can make their marketing campaigns more profitable. We end the show with Michelle’s Hot Minute where I’m asking Jarod a round of rapid fire questions! If you want to connect more with Jarod you can find him on Facebook, his website and at Blue Dog Media. I hope you enjoyed the show! Until next time! Happy Marketing