Business
In this episode, Daniel Glickman, CMO of wave.video, an innovative video solution for creators and small businesses and author of two books - Personalize This and Disrupt That, shares how we can use influencer video marketing to boost business growth. Insights he shares include: What has fueled wave.video’s growth in the past few yearsWhy startups and established companies should use influencer video marketing in their growth strategyWhy influencer video marketing is perfect for brand growthWhat holds people back form using influencer video marketingHow to incorporate agility in your influencer video marketing strategyThe essentials to a well develop influencer video marketing strategyThe best ways to bring a potential influencer onboard and develop a campaignCan influencer video marketing disrupt a marketplaceShould influencer video marketing and content be created for all parts of a marketing funnel?What we need to add to videos we create to tap into the audience’s interest and emotionsCan influencer video marketing make a difference to retention ratesThe pitfalls that companies should avoid as they develop influencer marketing campaignsInfluencer marketing trends to look out forand much more