Business
In this episode, we look at how you could beat Apple using Jobs-to-be-Done innovation methods. Apple is the most successful company in the history of business. As Fortune reported in December of 2015, Phil Schiller, Apple's long-time Senior Vice President of Product Marketing has said that Jobs-to-be-Done is the Grand Unified Theory of Apple. What does this mean and how can product teams learn from Apple's success to build great products that customer's will love?