Business
Jim Abernethy is our guest on today’s episode. He is an award-winning author, photographer, publisher, cinematographer, and wildlife conservationist. Jim is the Founder of three non-profits as well as two for-profits and has been in the scuba diving business for over four decades. He has a business degree, but says that business seems to come naturally to him. Jim has quite a unique recruiting process in his businesses. He constantly has people contacting his office looking for work, and he takes us through the steps they must complete before a hiring decision is made. We hear what Jim tells candidates who have gotten far in the hiring process, during which he reveals that about 90% of candidates who get as far as speaking with Jim get hired. Regarding the positive company culture that he has built, Jim says he believes everything starts at the top. He recalls one employee who adjusted a fault overnight to fit the culture and create a better experience for customers. Jim believes that you must walk the walk. The main focus in everything that Jim does in conservation. He says that our planet is headed in the wrong direction but that this presents an opportunity for us to come up with solutions. Jim and Jacob exchange their thoughts on how if you are in-shape as an entrepreneur, it will directly translate into your business’ success. A repeated point that Jim brings up is happiness, which also aligns with this philosophy. We finish the episode by hearing about Jim’s books and adventure offerings. Jim Abernethy’s Scuba Adventures: https://scuba-adventures.com/ Ocean Education Publishing: http://www.oceaneducationpublishing.com/ Jim on Instagram: https://www.instagram.com/jim_abernethy/