Business
In this Q&A episode of the Hustleburg podcast, Brett answers listener questions about LinkedIn in the second of two parts. This is the sixth episode of a platform-specific series on the Q&A episodes about the varying social media platforms. Episode 12 and Episode 14 made up a two-part series on Facebook, Episode 16 and Episode 18 served as the two-part series on Instagram, and two weeks ago, Episode 20 began the series on LinkedIn. What's Up With the “Auto DM” After Connecting?There is a disease where individuals send a direct message immediately after connecting to ask the recipient to buy something, sign up for something, or click something. Often, you have no prior relationship with this person, and they have begun all interactions with you with an ask. This is NOT marketing.Can You Highlight a Product or Service Independent of a Company Page?LinkedIn actually has a feature for Company pages to create a “Showcase” page for just this purpose. Companies can create up to 10 of these Showcase pages to highlight a particular product or service and only focus on it. How Do You Best Showcase Your Written Content?LinkedIn is desperate for a variety of content. Part of that content mix that they value is longer-form written content for the professional audience they serve, and they built a blog-like option for professionals to share that longer-form written content.What is the Value of LinkedIn Learning?LinkedIn Learning is a tool for users to build visible skills on the platform to add to their profiles, as well as their skill sets. Teachers within this tool come from LinkedIn itself, sharing valuable knowledge from their industry. It’s literally the ultimate way to establish yourself as an expert in what it is that you do. Is LinkedIn Premium Worth It?LinkedIn Premium segments into 4 tiers, Career, Business, Sales, and Hiring, and the pricing and features adjust accordingly. It includes LinkedIn Learning, and if you’ve not used the free trial yet, I suggest that you save it until you’re ready to experience Premium’s full functionality.What’s the Best Way to Connect with People Outside Your Network?LinkedIn has made connecting with people outside your network easier than it was in the past. If you’re interested in connecting with someone on the platform, I suggest “Following” their personal profile and the Company page if they use one and engaging with the content they create. Add value to the conversations they start.How Do I Best Utilize Hashtags on LinkedIn?Hashtags help direct users to find the right conversations. The BEST way to utilize hashtags on LinkedIn or any platform is just what we’ve talked about before. Following relevant ones to participate in the conversation that is social media by tailoring your feed to what you want to see.Start Marketing Your Business Online With These Three Easy StepsIf you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.Find out more about Beyond Your Side Hustle here:WebsiteHustleburg Listener CommunityFacebookInstagramBrett’s LinkedInIf you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. Be a Guest on HustleburgIf you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.