Business
"If we don't give a voice to this, who will?" Randy Acker asked on this panel at HCEAConnect about Exhibitions Day. Have you ever considered how you can impact the $97 Billion Exhibitions Industry? Trade Shows in the U.S. represent more business than the meat industry, the gaming industry and so many more industries and yet until 6 years ago, congress didn't know how vital it is to our national economy. Legislation that impacts how many attendees come to shows, and who is able to attend from abroad would have been made without understanding trade shows. Thanks to IAEE and the 120 people who attended Exhibitions Day, important legislation was passed that will help the trade show industry. Find out in this panel discussion with Cathy Breden, COO, IAEE and CEIR, Randy Acker, President, Exhibitor Media Group and Diane Benson, Strategic Event Marketing Manager and Diamond Level CTSM share the key initiatives that were presented this year at Exhibitions Day and why it is so vital to our trade show industry for companies and marketers to be heard on capitol hill. Natalie Benamou moderated the panel of industry experts on the importance of making an impact for the trade show industry. If you have been looking to increase visibility within your organization and be an industry influencer, Exhibitions Day is a great experience. This is your time to take action. As always, if you have any questions about the topics discussed in this episode or would like to learn more about how you can get involved, reach out to me at Rock Your Trade Show. Special thanks to HCEAConnect for the opportunity to have this panel and to Cathy Breden, Randy Acker and Diane Benson for sharing their insights. Credits: As always, thanks to Christy Haussler at Team Podcast for editing this episode.