In this episode, Abhijit Ahluwalia, Jessica Weaver and Aaron Cheng of EY organization have a conversation with Bethany Wolfe, Americas Zero Based Budgeting Program Leader of Kao Corporation, a multibillion dollar global consumer products company about how they are adopting ZBB to fund their future.

Sustaining and transforming the consumer industry

Implementing ZBB as a strategic initiative

The EY Consumer sector brings you insights into the world of consumer goods and retail in today’s Transformative Age. The hosts and guest speakers share experiences on topics such as growth, risk, consumers, trends and strategies that will sustain business today and transform it for relevance tomorrow. EY, asking better questions to find better solutions. The views of third parties set out in this publication are not necessarily the views of the global EY organization or its member firms. Moreover, they should be seen in the context of the time they were made.

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Sustaining and transforming the consumer industry