Business
In this episode, we share insights incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. Goal setting can be overwhelming. The average New Year's Resolution is evidence of overzealous goal setting that is unachievable. Jordan Goldberg applies psychology to goal setting, and more importantly, goal completion. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology and the power of incentives to help individuals create lasting change. Jordan Goldberg is the co-founder of stickK.com, a goal-setting website based on behavioral economic research conducted by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology and the power of incentives to help individuals create lasting change. Jordan has been frequently interviewed for both print and television media, appearing on NBC’s TODAY Show and CBS News Sunday Morning, and in The Wall Street Journal, The New York Times, and The Economist. A graduate of Yale University with a bachelor’s degree in American Studies, Jordan is also a recipient of the Yale School of Management’s Silver Anniversary Scholarship