Inside the mind of Amit Gupta, Co-Founder, Yulu and InMobi

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100x Entrepreneur

Business


Amit being one of the co-founders of India’s first Unicorn Startup - InMobi, needs no introduction. After driving InMobi’s growth journey for over 10 years, he decided to start Yulu (E-bikes & Mobility solutions) in 2017. In his 2nd entrepreneurial stint, he also convinced Rajiv Bajaj (MD, Bajaj Auto) for investing in Yulu & assembling Yulu bikes in India by Bajaj Auto.As an Angel Investor, Amit has backed over 30+ Early-stage startups, as a gesture of giving back to the community. Some of the popular ones being - HealthifyMe, Applicate & Vahak.In this podcast, Amit shares his experience of building two great companies, along with his core beliefs & principles as a long-time entrepreneur.01:28 - Starting his Entrepreneurial Journey 04:04 - Co-founding InMobi in 2006, based on his intent to disrupt Mobile Advertising in India11:50 - How did he identify the potential in mobile advertising in India, back in 2006, when mobile internet wasn’t mainstream?16:02 - What made him start a new venture after 11 years in InMobi?27:30 - Convincing Rajiv Bajaj for investing in Yulu & assembling Yulu bikes in India by Bajaj Auto30:40 - Future plans & product positioning of Yulu with the current COVID situation in perspective39:23 - How did Yulu negotiate free parking spaces for YuluZones?42:37 - Was raising funds for Yulu easy, being a 2nd-time entrepreneur?59:40 - Startups he’s backing as an Angel Investor