Hidden Beauty is a mini series dedicated to uncovering the stories behind memorable moments in makeup, hair and perfume. It combines personal anecdotes with a closer look at the role beauty has played in art, fashion, film, music and pop culture.

Hidden Beauty

Introducing Hidden Beauty

In a collaboration with ELLE Canada, we tell the story behind a 1950s deodorant that marked the beginning of the cosmetic industry's plastic problem, and learn what some of today's biggest beauty brands are doing to reduce plastic waste.

Stopette

Why did Drake tattoo a bottle of Drakkar Noir on his left shoulder? The answer to that, and other burning questions about the men's cologne that is both 80s time capsule and fragrance industry game changer.

Drakkar Noir

Beauty intersects with our lives in more ways than we think. Hidden Beauty is a 10-part series dedicated to uncovering the stories behind memorable moments in makeup, hair and perfume, while taking a closer look at the role beauty has played in art, fashion, film, music and pop culture. Through interviews and personal stories, each episode celebrates how these moments, along with our own beauty rituals and rites of passage, have helped to shape who we are—even if we don't always realize it.