Business
This episode of Fractal Marketing is called “JB HI-Fi, Marketing Darling or Dead End?” with Jason Le, Managing Director at JRNY Digital. Today, Jason and Gerard pick apart the brand’s omnichannel approach to marketing to see which are effective in a shrinking market. They discuss Click & Collect in an apparent bid to upsell their […] The post JB Hi-Fi – Marketing genius or lucky last man standing? appeared first on The marketing agency for service professionals.