Business
Content creation is critical to an effective hospital marketing plan. On the Get Social Health podcast, I chat with Jeff Calaway about the creation of a newsroom-style PR department for Cook Children's Hospital. By operating as a newsroom, the hospital communications team was positioned to take advantage of health-related stories in the news. To find out how listen to the podcast or drop in at the time stamps below. 00:51 Intro 01:18 About Jeff 04:09 Mobility & flexibility 07:35 Telling personal stories 10:07 Involving your staff 13:06 Evergreen vs live news 15:34 "Newsjacking?" 17:08 Timely posting on current events 20:12 Spontaneous vs oversight 24:20 Physicians who produce social content 27:19 Accuracy vs accessibility 28:32 End 29:18 Social Media Tip Mari Smith 30:01 Closing Connect with Jeff: Jeff Calaway, Senior Content Specialist: Twitter: https://twitter.com/JeffCalaway LinkedIn: https://www.linkedin.com/in/jeff-calaway-36097a74/ The Cook Children's Marketing & PR Team Justin Smith, Medical Advisor for Digital Health/Primary Care Innovator, Twitter: @TheDocSmitty Wini King, AVP, Public Relations, Twitter: @PRKing1210 Missy Staben, Manager of Digital Communications, @Missy Staben Kim Brown, Media Relations Specialist, Twitter: @KimatCook Abigail Hodgson, Social Media Specialist, Twitter: flabigaill The story doing well in India: http://www.checkupnewsroom.com/5-days-of-fever-now-what-should-i-do/ India is their third biggest country in audience readership behind U.S. and U.K. The story now has more than 10k views since it was published in June 2015. It has more than 140,000 total views. Our Selena Gomez Trilogy: 7 Questions Answered about a Kidney Transplant Surgery http://www.checkupnewsroom.com/7-questions-answered-about-a-kidney-transplant-surgery/ 8 facts about lupus http://www.checkupnewsroom.com/8-facts-about-lupus/ 13 Reasons Why You Should Be Concerned Your Child May Attempt Suicide http://www.checkupnewsroom.com/13-reasons-why-you-should-be-concerned-your-child-may-attempt-suicide/