Jim Bordeau: Know Your Audience

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In This Episode:[1:36] What was his biggest fear of podcasting when he was starting out, and did that fear end up coming true?[3:29] His podcasts.[7:24] His job.[10:14] What motivated him to start his own podcast.[16:58] How his podcast relates to his business.[24:27] Building relationships through podcast.[27:45] His thoughts on charging to be in the podcast.[32:36] Other forms of income.[35:12] His advice if you want to start your own podcast.Important Quotes:"You business becomes a mirror for who you are on the inside.""We have to think outside the box""Know who your audience is""Make them feel a part of the program""Start out with the end in mind and build it that way."About The Guest:After having kidney failure to the point of near-death, enduring 3 and a half years of Dialysis and a transplant, Jim has realized life is short. He also realized the importance of heart led entrepreneurism. Jim had a successful podcast that had 127k downloads with his “Lions On The Prowl” show about the Detroit Lions. It was a passion but not his heart. After much soul searching Jim decided to follow his heart and interview heart-led entrepreneurs. His vision is that entrepreneurs help each other to reach success because the more good people who succeed the better our world will become.Important Links:LinkedinYoutubeAre You A Subscriber?Subscribe on iTunesSubscribe on StitcherSubscribe on Spotify