Business
Building a software business? Today we interview Mitch Russo. Mitch is the former CEO of Tony Robbins and Chet Holmes Business Breakthroughs International which together they grew to $25M+ per year in revenue. Before that, Mitch founded the software company Timeslips Corp which was purchased after reaching $10M in sales. Mitch has also published the Amazon best-seller, "The Invisible Organization" which had the forward written by famous business guru Jay Abraham. Mitch has also been nominated by Inc Magazine twice for "Entrepreneur of the Year". Topics discussed during this podcast episode include; How Mitch's first attempt at building a software business almost failed... and how he was able to turn it around into a fabulous success! Insights of working with Tony Robbins How Mitch dealt with his most irate customers (gold nugget here) And much more! You can play this podcast episode here: Your browser does not support the audio element. Websites referenced during the podcast: (Note: All links open in a new tab) MitchRusso.com How being the lead guitar player set the stage for being the CEO - Mitch's story Mitch Russo's Podcast - Your First Thousand Clients Here's a timeline of the topics discussed during the podcast: 0:00 - Short bio and intro 1:40 - Mitch Russo's upbringing, background and key influences growing up 3:15 - Business lessons Mitch learned by creating a successful band 5:45 - Why Mitch didn't continue with his musical career 7:00 - Starting Timeslips Corp in 1985 8:00 - Overcoming a major hurdle that almost didn't see Timeslips Corp come about 10:30 - Why customer feedback is so important during the startup phase of building a software business 12:40 - How Mitch was able to get customer feedback in the early days 13:15 - How Mitch rolled out the software when it was ready to sell 14:45 - What was PR like in 1985? 15:50 - Strategies that work today in getting exposure for your software product 17:45 - Mitch is about to release a new software product 18:30 - How did you become CEO of Tony Robbins and Chet Holmes Business Breakthroughs International? 21:00 - Insights working with Tony Robbins 22:30 - How Mitch dealt with the most irate customers (gold nugget) 26:00 - How did you price your software? 28:00 - What is the best pricing strategy today for software? 29:45 - Benefits of a subscription based software business 30:50 - Best places to get a hold of Mitch Russo Like this podcast? If you're enjoying the podcast, it's safe to assume there are others out there like you who would also enjoy the podcast. Help them find it! I've created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you'll feel great about yourself...