Business
In today's podcast episode, we're going to be talking all about Content Marketing with none other than Nicolas Cole a writer, author, and columnist for Inc Magazine, and a Top Writer on Quora. Nicolas' work has been published in TIME, Forbes, Fortune, The Huffington Post, Entrepreneur, Business Insider, and many more publications. Topics he writes about range from self-development, creativity and innovation, productivity and positive habits, and others. Nicolas is also the Founder of Digital Press, a Ghostwriting and Influence agency for serial entrepreneurs, CEOs, and business owners. Topics discussed during this podcast episode include; How Cole became one of the top writers on Quora How businesses and individuals can benefit from content marketing Content marketing 'do's' and 'don't do's' And much more! You can play this podcast episode here: Your browser does not support the audio element. Websites referenced during the podcast: (Note: All links open in a new tab) NicolasCole.com Nicolas Cole's Quora profile Digital Press (Cole's exclusive ghostwriting agency) Here's a timeline of the topics discussed during the podcast: 0:00 - Short bio and intro 1:30 - Cole's upbringing, background and key influences growing up 4:25 - First success with content marketing 5:50 - Top writer on Quora and starting Digital Press 6:50 - How did your parents react to you being a competitive video gamer? 10:00 - Why Cole chose Creative Writing at college 11:45 - Why is the benefit for business owners or corporations to release content online? 15:50 - What is the best type of content to create? 20:30 - Outsourcing your content marketing - is it a good or bad idea? 24:00 - Getting what you pay for with your content marketing 27:15 - What are the best content marketing platforms 29:00 - What 'call to action' should you add to your content? 31:45 - Cole's final thoughts Like this podcast? If you're enjoying the podcast, it's safe to assume there are others out there like you who would also enjoy the podcast. Help them find it! I've created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you'll feel great about yourself...