Business
DJ C-Lidds Business Podcast Episode #9 with Kiem Ho (CEO of moonshot 11)Kiem Ho has had a very successful career in marketing. After studying French and International Relations at BYU, he went to The University of Texas at Austin to earn his MBA. As a result of becoming a Proctor & Gamble intern by accident, he became the head of marketing for companies like Campbell’s Soup and Henkel. He’s been involved with small businesses and marketing agencies, and now he is the CEO of moonshot 11, a marketing agency directed towards small to mid-sized businesses. 0:30 - Intro/Kiem’s bio 3:00 - What does “moonshot 11” mean? 5:45 - Stumbled into marketing 12:30 - Corporate vs. entrepreneurship 14:20 - Marketing for Henkel in Germany 17:30 - Listening is important 19:30 - Organic content vs. paid ads 22:00 - Marketing made simple 24:10 - Always be moving forward 28:10 - Take action despite insecurities 30:00 - “I just don’t get off the treadmill” 32:00 - What do you want to do when you grow up? 34:30 - Biggest attribute to successful businesses 38:00 - Key piece of advice to young people 39:50 - Where to connect Connect with Kiem and his marketing agency moonshot 11!moonshot11.com Email him! “Happy to answer any questions or really help however I can.” kho@moonshot11.com