Business
This week, we're talking about keyword research for your brand if you're a consultant or a coach. How do you build your brand for your coaching business and for your consulting business? The first place that we're going to start is talking about keywords. Keywords are critical, especially for new coaches and consultants out there. Keywords are critical for identifying your niche in the market, for identifying what you want to do to own your space, and to be found as a coach in your market. HIGHLIGHTS: - Understand the importance of correct keywords - Learn about unbranded vs branded keywords - Discover the best tools for keyword research QUOTES: "Keywords are critical for identifying your niche in the market." "People are trying to figure out and learn something within some specific category. It's not some kind of variety show you're going on or that you're creating." "You'll usually have some type of primary keyword, and then you'll have break-offs that have additional words with them." RESOURCES Free Guide: Convert 1 Hour into 1 Month of Content Finding Your Identity For Your Brand | Ep. 176 How To Introduce Your Personal Brand | Ep. 177 Making Offers as a Personal Brand | Ep. 178 How To Build Your Brand Voice and Image | Ep. 179 MORE ADVICE AND INTERVIEWS Need A Podcast Coach? CLICK HERE to schedule a chat. If you’d like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! - What Business to Start with John Lee Dumas - Personal Branding Masterclass with Chris Ducker - Built to Serve with Evan Carmichael Don’t want to miss the next thought leader interview? - Click here to sign up for free tips each week directly to your inbox! And don’t forget to leave a rating and review on iTunes. Talk soon!