You’ll learn from an entrepreneur who moved to China to join an accelerator to launch their wearable technology brand.HabitAware’s keen smart bracelet uses gesture detection technology to bring awareness to debilitating & trance-like hair pulling, skin picking & nail-biting, making their customers "HabitAware" and allowing them to take control.For more on HabitAware and show notes: https://www.shopify.ca/blog/habitaware-accelerator  Tune in to learn The biggest benefits of joining an accelerator How to run ads when you are in a heavily regulated industry How to successfully pre-sell your products in-person and online 

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Launching a Wearable Technology Through an Accelerator Program

You'll learn how Janell received her first national retailer contract, how she leaned on word of mouth marketing to grow her business from scratch, and how she became a beauty industry disrupter. For more on Camille Rose and show notes: https://www.shopify.com/blog/camille-rose-organic-marketing   

From Kitchen Experiments to Cult Favorite Skincare Brand

You'll learn from two entrepreneurs who built a multi-million dollar business by going direct to consumers. The Groomsman Suit makes high-quality suits and tuxedos you will own, for less than the cost of a rental. For the big day and beyond. For more on The Groomsman Suit and show notes: http://www.shopify.com/blog/the-groomsman-suit-seo Tune in to learn How to identify when your business model is "good enough" The strategy this company used to rank on top of search engines without spending too much on marketing How they used virtual appointments to sell more clothing 

How This Direct to Consumer Suits-Maker Disrupted the Wedding Industry

In this episode of Shopify Masters, Denise shares her business journey of building a consumer packaged foods company from scratch and how she worked through many seemingly impossible hurdles. From finding an allergen-free facility to facing over 80 rejections from investors, we dig into the realities of challenging industry norms. For more on Partake Foods and show notes:  www.shopify.com/blog/partake-foods-fundraising  

86 Rejections But Jay-Z Ain't 1: From Idea to Multi-million Dollar Investment

You’ll learn from an entrepreneur how and why they focused all their efforts on influencer marketing in just one city at a time to launch their brandFable creates premium quality home accessories that make designing the perfect space effortless.For more on Fable and show notes: http://www.shopify.com/fable-influencer-gifting Tune in to learn Why this brand envisions itself first and foremost as a tech company How to protect yourself against missteps when you are developing physical products The benefits of focusing all your marketing efforts on just one city at a time 

How This Dinnerware Brand Grew Through Influencer Gifting

In this episode of Shopify Masters, we chat with Rachael Corson of  Afrocenchix on how the business was created and how COVID-19 has challenged the duo to find new ways to grow. Joycelyn Mate and Rachael Corson founded Afrocenchix to create safe and effective products for Afro, coily and curly hair. For more on Afrocenchix and show notes: https://www.shopify.com/blog/afrocenchix-marketing  Tune in to learn How to transition from side hustle to a full business How the pandemic affected their business but found ways to adapt How this entrepreneur consistently invests in their employees' training  

The Marketing Strategy That 10X Their Sales In 18 Months

Hagan Ski Mountaineering sells advanced backcountry skiing gear for accomplished skiers who want to accomplish more.  For more on Hagen Ski Mountaineering and show notes: https://www.shopify.com/blog/hagan-ski-mountaineering-distributor  Tune in to learn How to help retailers sell and educate customers on your products How to balance between selling to retailers and selling directly to consumers How to identify and overcome the biggest hurdles for your customers that stop them from buying 

The Journey Of Being A Distributor Of A 100-Year-Old Brand

We chat with Kirpal Bharaj of Stay Sixty on how he launched a reusable water bottle company that combines sleek, Scandinavian-inspired, aesthetic with intuitive design innovation. For more on Stay Sixty and show notes: www.shopify.com/blog/stay-sixty-manufacturing  Tune in to learn How to use big brand strategies when starting a smaller business The hidden six-figure costs in manufacturing How to use Facebook ads to introduce a new product to the marketplace  

Learnings from Hidden 6-Figure Manufacturing Costs

From this episode, you’ll learn the three key components that allowed this jewelry business grew to a seven-figure business. From manufacturing to influencer marketing, Akram breakdown his complete business journey. For more on Nominal and show notes:www.shopify.com/blog/nominal-influencer-marketing  Tune in to learn:  What questions you should ask manufacturers before partnering with them Their game plan for selling as many products as possible at trade shows The best way to approach influencers to improve the chances of them working with you  

Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand

In this episode, you’ll learn how Lebron James’ supplement company established itself as a leader in the supplement space. Ladder is a sports nutrition company dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. https://www.shopify.com/ladder-brand-identity Tune in to learn How this entrepreneur establishes brand identity to increase the perceived value of their brand and to charge a higher pricepoint How they decide what kind of information should be and should not be present on each page of their website What is like to run a business that involves huge celebrities like Lebron James and Arnold Schwarzenegger 

The Marketing Tactics of LeBron James’ Sports Nutrition Company

We want to hear from you! Have feedback about the show or suggestions on who you like to hear from next? Take our short listener's survey here: https://www.shopify.com/surveyTune in to learn: Julie's journey of turning home remedies into a natural skincare line with a cult followingHow Province Apothecary was featured in notable publications like Vogue Magazine, Goop, Refinery 29Why content marketing played a vital role in scaling the businessFor more on Province Apothecary and show notes: www.shopify.com/blog/province-apothecary-pivot

The Formula for Building a Cult Favourite Skincare Line

On this episode of Shopify Masters, we chat with Uri of Milky Mama Canada on his journey of bringing the Milky Mama brand to Canada.  Tune in to learn How to structure a licensing deal with a bigger brand Why and how to localize a product when you are selling in a different country How they used Facebook ads to build a huge list of leads before launching their business 

The Advantages of Brand Licensing in a Different Country

You'll learn from Chase on how they partner with trusted voices in specific communities to project a message that resonates with their consumers. For more on PowerDot®and show note:www.shopify.com/powerdot-partnership   Tune in to learn How to educate a customer that might be skeptical about your product Why this entrepreneur thinks about his online store as a physical retail store and it guides his decision making What are trusted voices and how they can be powerful in your marketing 

How This 8-Figure Brand Turns Skeptics Into Customers

Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business.For more on Thread Wallets and show notes: https://www.shopify.com/blog/thread-wallets-niche Tune in to learnThe power of a “shallow rock bottom” and how it can help to quickly rebound from failureThe importance of in-person validation and pricing How to identify a product or category that is more primed for the word of mouth marketing 

Growing a Niche Product into an 8 Figure Business

In this episode, you’ll learn from an entrepreneur how they extended the demand for bicycles and where to get the best feedback for your product. Brooklyn Bicycle Company manufactures bicycles & bicycle accessories to help people move around cities.For more on Brookly Bicycle Co. and show notes: https://www.shopify.com/blog/brooklyn-bicycle-product-development Tune in to learnHow they sold as year’s worth of bikes in one quarter alone and the logistics involvedThe 3 ways to compete in a marketplaceHow they use showrooms to learn why people did and didn’t buy

Art of Reinventing: How This Bicycle Company Refines Its Products

Business experience and marketing inspiration from successful ecommerce entrepreneurs and experts. Brought to you by Shopify. Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a news-worthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that com from diverse backgrounds who are willing to peel back the curtain and share their practical advice. Subscribe to the show and leave us a review to let us know what you think!

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Launching a Wearable Technology Through an Accelerator Progr...

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