Business
Shayoni Lynn, Founder of Lynn PR, is my special guest today on International Women's Day 2021. Shay and I have known each other for a couple of years through work with the PRCA. Lynn PR's work, using behavioural science as its roots, to determine the communication strategy, is a shining example of robust methodology and approach to measuring impact, not least actually affecting behaviour change. You can find Shay on Twitter @shayonislynn or LinkedIn, here. As always please do leave a review and don't forget to subscribe for more discussions!