Laura chats to Shayoni Lynn about behaviour change, data and negative reporting.

Laura chats to Shayoni Lynn about behaviour change, data and...

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Shayoni Lynn, Founder of Lynn PR, is my special guest today on International Women's Day 2021. Shay and I have known each other for a couple of years through work with the PRCA. Lynn PR's work, using behavioural science as its roots, to determine the communication strategy, is a shining example of robust methodology and approach to measuring impact, not least actually affecting behaviour change. You can find Shay on Twitter @shayonislynn or LinkedIn, here.  As always please do leave a review and don't forget to subscribe for more discussions!
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Shayoni Lynn, Founder of Lynn PR, is my special guest today on International Women's Day 2021. Shay and I have known each other for a couple of years through work with the PRCA. Lynn PR's work, using behavioural science as its roots, to determine the communication strategy, is a shining example of robust methodology and approach to measuring impact, not least actually affecting behaviour change. You can find Shay on Twitter @shayonislynn or LinkedIn, here.  As always please do leave a review and don't forget to subscribe for more discussions!
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