Business
Given all the challenges we are dealing with as a society right now, talking about bikes might seem unimportant. However, in fact, the topic of cycling, exercise, and inclusive environments is exactly on topic for this moment. Today’s guest is Lindsay Goldman, who was a professional cyclist as well as Director of Marketing for USA Cycling. Since our conversation, she has moved on to become the Director of Marketing at Eliel Cycling, as well as Wattie Ink. Linsday also was the Owner and GM of Hagens Berman Supermint Pro Cycling, a professional cycling team.While recorded before the pandemic and protests for Black Lives Matter and against police brutality, many of the themes we cover have resonance with the larger discussions going on right now. We explore the structural challenges toward getting women involved in cycling, and efforts to change that. Do women feel safe cycling in public? Is the broader cycling ‘community’ a welcoming environment? How are female athletic bodies viewed in culture and society? How do we make roads safer for cyclists? What role can a national organization like USAC play in that, and to what extent do we also have to be the change? These are just some of the questions we could ask around this topic of how to increase diversity and inclusion of women in cycling.