Business
There's a fine balance between optimizing your services for profits and providing satisfactory value for the money you charge your customers. Let me frame that for you: A high-touch, white glove services business is people + time intensive. If you own a boutique agency, you're aware of the time and money you invest on all of processes around building a website. It's hard to prove value for, too. And if you're launching something like a done-for-you service, chances are there's less customer interaction + hand holding, but at a price point that reflects the value. You're doing something the customers perceives as valuable for the money they've agreed to pay you, and your internal processes are efficient enough that you are profitable to repeat this type of work. Lindsay Halsey, co-founder of Pathfinder SEO is taking this to the next level, with a guided approach. You get a valuable product, a valuable service, and then you sprinkle some controlled face-to-face time on top. A guided productized service. I'm absolutely fascinated by this and I think it's the natural step to increase value in a world now saturated by productized services on one side, and Software as a Service on the other. Marry both worlds, and you get an extremely happy customer. I hope you enjoy today's episode, if you do, please share it with others!