Business
(Wisdom Uzor: Final Year BSc Chemical Engineering, UCL) Index Africana solves the problem of lack of reliable consumer behaviour data in Africa. Index Africana is a market research service that extracts information on consumer behaviours and demographics in Africa through the use of mobile technology. Index Africana sends surveys to consumers’ mobile phones; consumers complete these surveys in return for calling credit. Index Africana’s data will be used by market research organisations, corporates, governments and NGOs to access previously unavailable information on the African continent.