Business
When you’re starting to sell products online, you might wonder whether you should you sell on your own ecommerce or stick with more established “brand name” retail platforms that have a wide reach. Ecommerce veteran Luke Peters says the big marketplaces are the way to go for several reasons. But he often recommends that his clients avoid the biggest one – Amazon – and goes into detail why it’s not a great fit for many startups. We talk about how to make sure your product listings get ranked highly on these platforms, including strategies like influencer marketing – but not like you think. We unpack all that in our talk, as well as… Why he likes products that are “difficult” to sell The top ecommerce sites that will probably surprise you 5+ ways to boost sales velocity Strategies for getting your products to page 1 on ecommerce sites The implementation of the still-underutilized method of Youtube influencer marketing