About

Judson is a film-maker turned entrepreneur. He found quick success in Hollywood then turned his focus to business, where he scaled 2 Amazon brands to 8 figures. His video agency, butter.la, has become a leader in the Amazon content space as video has become increasingly important. They work with brands of every size from billion dollar multi-nationals to amazon sellers in their first year.   You can book a strategy session here: http://butter.la/contact You can also check out www.Animoto.com  for cheap videos from the images   You'll Learn:  The data to look for in brand analytics To target person who has the problem that your product solves How to do proper storytelling How Germany and the US are different in terms of branding How the brand story builds the real brand The benefits of spending a little money upfront How much money should you spend on branding The examples of conversion optimization How to sell real brands