Madam C. J. Walker - “Necessity”

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Great Women of Business

Business


After developing a scalp disorder that caused her to lose much of her hair, CJ Walker identified a market opportunity. So she developed her own homemade hair care products and marketed them to the black community. This would become an important business principle for her – necessity is the mother of invention.Sponsors!Pitney Bowes - For a free 60 day trial of a Pitney Bowes C200 go to PB.com/WOMENWunder - If you’re interested in helping businesses go solar while earning up to 7.5% annually, go to WunderCapital.com/WOMENGossip - Listen to episodes one and two of GOSSIP now on Apple Podcasts, Stitcher, or wherever you get your shows.