Business
In our latest episode, Jon sits back down with our President and Co-Founder, Chris Wallace, to see what's changed since their last conversation. They discuss why a gap still exists between marketing strategy and frontline teams. It is in large part due to the high expectations of customers across all industries that organizations are just not able to keep up. This trend is forcing companies to adapt and presents a big opportunity for how they engage their internal teams. Jon and Chris also do a status check on the state of the podcast. Chris turns the mic over to Jon to find out what he’s learned since launching the show. To put it simply - A LOT! The good news is by taking a pause and identifying what we've learned, we've also been able to determine where we can improve. Stay tuned for a new format coming soon. We will continue to feature leaders who are turning marketing on its head, but it is our goal to get to know these change agents on a much more personal level. We can't wait to unveil our next episode soon! Chris Wallace is the President and Co-Founder of InnerView, a marketing consulting firm that helps companies transfer their brand messages to their customer-facing employees and partners. InnerView ensures the people who represent your brand have the tools and strategies to tell your company story confidently and consistently. Chris has more than 15 years of sales, marketing, and corporate leadership experience. You can connect with Chris on LinkedIn. The Brand InnerActions Podcast is brought to you by InnerView Group and hosted by me, Jon Gaul. To learn more about InnerView or to obtain a transcript, please go to innerviewgroup.com. Make sure you subscribe to get the latest episodes.