Society & Culture
The Skift New Luxury newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector. For the last couple of years hotel brands have put a lot of effort into improving their communal areas in a bid to make them more appealing to millennial-minded consumers. But when everyone is going one way, it can make more sense to go the other.