Business
“I realized that I didn’t want to be the only person in my business. I recognized that I wanted my company to be bigger than me.”- Rachel DiMartinoSolopreneurship can only take you so far. So, how do you build out your unique talent into a successful and profitable agency?Rachel DiMartino is the founder of Geek Unicorn, a women-led company that helps other female entrepreneurs create more impact and show up more professionally online. In this episode, you’ll learn how Rachel grew her brand from a one-woman shop into a thriving agency that creates real, lasting transformations for their clients — from adopting an inclusive, equity-promoting hiring strategy to overcoming mindset issues!I absolutely loved talking to Rachel about the strategies she used to scale her business and earn the loyalty of her audience. Tune in now for her fabulously geeky insights! In this episode of the Road to Seven podcast, you’ll discover: How Rachel leveraged online entrepreneurs’ groups and became their go-to web consultantThe mindset challenges that Rachel faced when moving into an agency modelWhat sets Rachel’s hiring strategy apart — and why it’s so importantAbout Rachel DiMartino: Rachel DiMartino is the founder of Geek Unicorn, a women-led company in Canada on a mission to make other women-led businesses stand out online like a Unicorn in a field of horses by upleveling their brand, website, and online presence. When she's not creating magic for other women, you can find Rachel digging for fossils on the beach, chowing down on the best burgers for her burger blog, or snuggled up rewatching her favorite Star Trek episodes.Highlights: 01:01 Intro01:59 Meet Rachel DiMartino03:53 Why Geek Unicorn?06:03 Rachel’s journey08:18 The first client09:07 Leveraging groups10:56 The first hire12:39 Why start Geek Unicorn?14:11 Bro culture & inequity gaps16:22 Biggest challenges19:26 Mindset21:18 Laundry story22:57 What she wishes she knew26:16 What’s next?Links: Rachel DiMartinohttps://geekunicorn.comInstagram: https://www.instagram.com/geek__unicornTo work with me and make your next power move, visit:https://shelaghcummins.comStay ConnectedLike what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up. I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review.” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!Follow me!Instagram: @shelaghcumminsTwitter: @shelaghcumminshttps://facebook.com/ShelaghCumminshttps://linkedin.com/in/shelaghcummins