Brown on Brand returns with a Season 3 premiere that dives into the depths of Marketing during the challenges of 2020. Special Guest Maribel Lara, Head of Consulting at The Sasha Group is in the studio to talk how brands can navigate the election, TikTok’s United States ban being paused, and how to diversify your social media portfolio. https://www.youtube.com/watch?v=48lZjkmbpf4

BROWN on BRAND

Maribel Lara

Maintaining brand consistency has never been harder. The internet, and especially social media, has simpliﬁed the process of publishing content and lowered the cost of entry. While great for the brand owners in terms of broader, more democratized ampliﬁcation, it also means greater risk of oﬀ-brand content. Host, Matthew Brown is the CEO and President of ThumbStopper, a social media marketing tool that helps manufacturers control how their brand appears on the pages of their partner dealers, retailers and franchisees.

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BROWN on BRAND