Marketing Automation tools can have a significant impact on how we execute campaigns, but only a fraction of functionality is being utilized, what’s holding companies back? Join Samantha and her guest Casey Cheshire, author of a new book called Marketing Automation Unleashed, as they discuss the importance of having a roadmap when it comes to marketing automation, and why testing and measuring our marketing efforts is critical in defining ROI.

Unleash Possible

Marketing Automation Unleashed w/Casey Cheshire

Unleash Possible: A Podcast for B2B Sales and Marketing Leaders is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You’ll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations. Each episode features topics like: collaboration tools, go-to-market strategies, leadership principles, collaborative processes, building teams, improving communication, sales enablement, B2B sales and marketing alignment, marketing research, product marketing, buyer journey, account-based marketing (ABM), marketing attribution, and more.

About

Unleash Possible