Arts
Creating retail experiences is essential for successful brick and mortar today, but it’s not a silver bullet, explains Jess Christie, chief brand officer of MatchesFashion.com, on this episode of the Innovators podcast. This is a luxury retailer that opened a new physical store in London’s Mayfair last year and hosted more than 100 different events in its first 9 months. Join us as we also explore exactly what that takes to pull off, what it means to think about personal shopping through the eyes of technology today, and the role content plays in connecting online and offline together.