Business
I chatted with Matt Giovanisci, the creator behind the brilliant MoneyLab (moneylab.co), Lasso (getlasso.co) and a ton of other amazing brands and we discussed: 2:22 - How he lost almost $180,000 in revenue overnight and what he’s doing to fix it. 4:14 - Why he thinks meditation is simply a short-term fix and symptomatic of a much greater problem. 9:07 - How he used the DayOne app to reflect on his days and look back on everything he’s accomplished. 15:57 - Why he doesn’t believe in ‘Goals’, and how he stays focused on the now. 18:50 - Matt’s struggles with anxiety over the years, and solutions he’s found for dealing with it. 26:38 - The latest ‘Amazon’ commission cut and how that’s impacted his business. 32:22 - How he accidentally created recession-resilient businesses. 36:05 - Why he chooses business niches and topics that he’s interested in learning and writing about. 39:50 - The importance of focusing on ‘long-term’ marketing tactics. 42:28 - His process for developing the initial concepts of brands and websites he develops.46:30 - How he grew a website to 100k+ visitors a month with zero social media. 50:39 - A breakdown of his approach towards writing articles that attract tons of traffic. 54:03 - His process for researching and writing his epic blog posts.57:28 - Why MoneyLab articles often take 3+ days to write. 1:05:16 - How he originally came up with the idea for his SaaS, Lasso, by scratching his own itch. 1:11:04 - Their process for iterating Lasso and how they’ve adapted user-feedback into a kickass product. 1:15:04 - Building for what people want NOW.1:18:08 - Why he believes that 90% of your time and energy should be spent on making a GREAT product. 1:24:11 - How he spent an ENTIRE MONTH on one sales page, and why that’s been critical for sales. 1:32:32 - On the importance of getting people to an ‘Aha!’ moment when building a SaaS product.1:35:27 - How Jason Zook shamed Matt into quitting ‘cream + sugar’ in coffee. Items we chatted about: Matt’s MoneyLab site. https://www.moneylab.co/Matt’s pool care brand SwimUniversity. https://www.swimuniversity.com/Lasso, the SaaS for affiliate marketing. https://getlasso.co/**If you enjoyed the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It’ll take you approximately 37-seconds, and is a HUGE boost for us in terms of landing hard-to-reach guests. For a curated list of my favorite episodes, go to mikekilcoyne.com/podcastAnd sign-up for my newsletter at mikekilcoyne.com for weekly emails and insights on how to leverage creativity in this post-pandemic world.