Business
Let this sink in: The generation born between the mid-1990s and 2010x, known as Generation Z (the one after the millennials), is the largest in history. Gen Zers wield an estimated $44 billion a year in buying power, so learning the nuances of their preferences and expectations for retail is crucial to keep pace. The customer is still always right. This podcast outlines what you need to know about this major retail demographic.