Michael Roderick: How to Create a Referable Brand

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Grow My Accounting Practice | Tips for Accountants & Bookkeepers to Grow Their Business

Business


In this episode with Michael Roderick, we learn how to get people talking about you and your ideas -  in a good and positive way! - when you're not in the room through these five points: The three main factors to creating a referable brand. (Accessibility, Influence, and Memory) Why true influence is not about persuasion and what you want to focus on instead to be influential. Making your audience S.U.R.E. about sharing your ideas ( shortcuts, utility, reputation, and expedience). How to get people to remember you more by focusing on L.E.S.S. (Language, Emotion, Simplicity, and Structure) The 3 Referability Partners you need to grow your business ( Translators, Angels, and Producers) and how they feed each other. Corporate Partners Nextiva – VOIP phone providers for small businesses and fully integrated CRM