‘Micro’ Monthly Giving Campaigns. How to Re-engage Donors in Uncertain Times

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Smart Marketing for Small Nonprofits

Business


As you work to shore up your nonprofit’s financial position, it might be time to look at your lapsed donors and see if you can re-engage them with your organization. Today we talk about a re-engagement strategy that speaks to this time: invite them to participate in a “micro” monthly giving program, which would allow them to support a cause they have a history with without breaking their budgets.