Technology
In this episode, hosts Bobby and Cole walk through the five things you should be mindful of when migrating from Marketo to Salesforce Marketing Cloud. This includes: + Don’t just “lift and shift” from one platform to another+ Make sure your business goals and objectives are front and center+ Marketo’s data model is very different from Salesforce Marketing Cloud+ Be mindful of the translations between Marketo and Salesforce Marketing Cloud + Create a process for sinking unsubscribes when transitioning between platforms