Business
Mike Hackman, President of Sports Strategies & Solutions and former longtime Nike and Jordan Brand executive discusses working for over two decades in sports marketing at Nike, the company’s approach to working with athletes and how Nike’s focus on sports marketing is changing. Hackman shares memorable stories about Nike and Jordan Brand events he ran, including Michael Jordan’s “Flight School”. Hackman recalls a meeting between Michael Jordan and late pop music icon Michael Jackson at the camp for adults that came with a price tag of $15,000 per camper. Sports Business Radio Co-Founder Keith Forman stops by to discuss the end to the MLB season, a title for the Los Angeles Dodgers and a post-game following the Dodgers Game 6 World Series win that had lots of drama and left us with many questions. This week’s edition of Sports Business Radio is presented by Mizzen and Main. Mizzen and Main makes wrinkle-free dress shirts, dress pants & tops that are comfortable and breathable. Its like dress clothing disguised as athletic apparel. No dry cleaning needed. Try their new boxers and COVID masks as well. Mizzen and Main is the Official men’s apparel partner of Sports Business Radio Host Brian Berger. Head to www.mizzenandmain.com & use promo code SBR to save at checkout. Listen to the award-winning Sports Business Radio podcast on iTunes, Spotify, Amazon Music or at SportsBusinessRadio.com. Follow Sports Business Radio on Twitter @SBRadio and on Instagram @SportsBusinessRadio. Learn more about your ad choices. Visit megaphone.fm/adchoices